-
- Webinar DVD's and CD's:
University Media Relations: Expert PR Strategies for Your Campus
Webinar Recording Price: 199.00 (U.S. Dollars) -
SUMMARY
Effective media outreach and responding to media requests is crucial in protecting and advancing your university’s positive image. Knowing what to say, how and when to say it is important in both good times and when a crisis looms. How can you prepare your team to succeed in both active and reactive communication with the media? Join us for a 60-minute webinar where you and your colleagues will learn about:
- Tips for building stronger ties with local and national media
- How to successfully respond to interview requests during a crisis
- New ways to get your message across: Tips for effective press releases
- Ideas to utilize social media: promote your university beyond the Tweet
- Best practices in media outreach in the age of the shrinking news room
-
PROGRAM BENEFITS
In this 60-minute webinar you will gain the information you need to recharge your communications approach, and create an effective and improved media management plan for your university.
-
PROGRAM HIGHLIGHTS
- Confidently Manage the Media: Tips for PR & Non PR Employees
- How to effectively answer questions under pressure
- How to build a strong PR team for your campus
- Keys to writing clear & concise press releases for your university
- Crisis Management: Strategies for Delivering Tough News
- When and how to communicate bad news
- How to avoid embarrassing mistakes during media interaction
- Tips to deliver your message amid the clutter of information overload
- What Your University Needs to Know About Media Relations
- How much information is too much when talking to reporters?
- Interviewing pitfalls: What you should and shouldn’t be saying
- How to utilize all media outlets for the benefit of your university
- Live Q&A Session- Have Your University PR Questions Answered!
- Confidently Manage the Media: Tips for PR & Non PR Employees
-
SPEAKER
Randell J. Kennedy is president of Academy Communications, a national media-consulting agency based in Boston and specializing in higher education. Kennedy is a 20-year veteran in the field of educational media relations and journalism. As a consultant he has provided extensive media-relations, crisis communications and editorial services for more than one hundred of the nation's finest colleges, universities and educational foundations.
- He and his team work closely with on-campus PR professionals at higher education institutions coast to coast. They represent these campuses, large and small, as their advocate among key national, regional and international media.
- Kennedy is a former reporter and editor who works collaboratively with media contacts and clients to generate story ideas, craft pitches, edit opinion pieces, develop trend stories, and promote and achieve strategic media coverage.
- Over the years, he has generated positive media coverage for his client campuses in The New York Times, Wall Street Journal, TIME magazine, National Public Radio, U.S. News & World Report, Associated Press, Chronicle of Higher Education, Newsweek, ABC, CBS and NBC News, The NewsHour on PBS, Washington Post, Chicago Tribune, CNN, BusinessWeek, Los Angeles Times, Boston Globe, Financial Times, Christian Science Monitor, USA Today, BBC and dozens of other top-tier news organizations.
- He frequently writes and speaks about trends in higher education public relations for the news media and for national and regional public-relations groups and organizations.
-
PROGRAM MATERIALS
The speaker's PowerPoint presentation slides are included with your audio recording purchase. All materials are accessible through the Internet and can be downloaded as a PDF file.
-
PRICING
$199.00 for audio conference recording (CD or DVD) and program materials.
This is an outstanding program and therefore we offer purchasers a Money Back Guarantee. We are so confident that you will find the conference valuable that we offer a 100% money back guarantee from now until 30 days after the audio recording is shipped, making this a risk-free investment. If you should have any concerns, comments, or refund requests with this conference, please contact our customer service representatives at 800-964-6033. Audio recordings will be received approximately three weeks after the live conference.
- Register Now
- Webinar DVD's and CD's:
