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- Webinar DVD's and CD's:
Content Marketing for Colleges- Drive Search Results & Boost Admissions
Webinar Recording Price: 199.00 (U.S. Dollars) -
SUMMARY
Content marketing is a technique to attract your target audience with unique and relevant information. If your college's content is not easily found with search engines, then it is not working. How can you create a content marketing strategy to drive prospective student traffic to your college? Join us for a 60-minute webinar where you and your colleagues will discover:
- Content is King -Keys to create unique & relevant web content
- Tips to target prospective students through effective content marketing
- Strategies to use great web content to drive search engine traffic
- Traditional methods vs. new methods-How to get your college's site found
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PROGRAM BENEFITS
This 60-minute webinar will provide you with strategies to effectively create and market valuable and engaging web content that will attract prospective students to your site.
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PROGRAM HIGHLIGHTS
- Tools to Create Great Content First - No Questions Asked
- How to get started & identify what "great content" is for your college
- Keys to target your audience- by location, academic standing, athletics, etc
- Essential do's & don'ts of creating content for your website
- Content marketing techniques to attract prospective students
- Optimize Your College Web Content - Make it More than Just Words on a Page
- Keys to create brand awareness through your web content
- Tools to engage prospective students once they have found your college
- How to link your web content to blogs, social media sites, emails & more
- Content Marketing - How to Get Found By Students, Parents & Google
- Getting found - organically: Key to use SEO to drive searches
- Pay-per-click campaigns: How to learn from keywords
- Strategies to segment and target your audience
- Live question and answer session - Have your specific content marketing questions answered.
- Tools to Create Great Content First - No Questions Asked
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SPEAKER
Jessica Krywosa is currently the Director of Web Communication at Suffolk University. She has been a leader in electronic outreach strategies for grassroots educational non-profits for over ten years.
- Jess is focused on strengthening virtual relationships with a heavy emphasis on enrollment and retention based efforts at Suffolk University.
- Beyond her own professional marketing blog, she also blogs for .EduGuru a popular higher ed marketing blog and presents on web communication through various conferences and webinars. You can find her on Twitter via @jesskry.
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PROGRAM MATERIALS
The speaker's PowerPoint presentation slides are included with your audio recording purchase. All materials are accessible through the Internet and can be downloaded as a PDF file.
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PRICING
$199.00 for audio conference recording (CD or DVD) and program materials.
This is an outstanding program and therefore we offer purchasers a Money Back Guarantee. We are so confident that you will find the conference valuable that we offer a 100% money back guarantee from now until 30 days after the audio recording is shipped, making this a risk-free investment. If you should have any concerns, comments, or refund requests with this conference, please contact our customer service representatives at 800-964-6033. Audio recordings will be received approximately three weeks after the live conference.
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