-
- Webinar DVD's and CD's:
Google Analytics Do’s & Don’ts- Get Results that Will Help Your College
Webinar Recording Price: 199.00 (U.S. Dollars) -
SUMMARY
Using Google analytics as a key piece of your college's marketing strategy will enhance the effectiveness of your overall web marketing efforts. How can your school leverage these tools to better understand its web visitors and analyze trends to maximize your marketing campaigns? Join us for a 60-minute webinar where you and your colleagues will discover:
- Google Analytics- How to plan, start & apply a web analytics strategy
- 4 key Google Analytics rules every college should apply
- How to calculate the effectiveness of your college's website
- Tips to measure social media and other online marketing campaigns
-
PROGRAM BENEFITS
This practical, 60-minute webinar will provide you and your colleagues with the latest information and tools to effectively use Google analytics to enhance your college's marketing initiatives.
-
PROGRAM HIGHLIGHTS
- Google Analytics at Your College: Tips to Boost Traffic to Your Site
- Valuable Google Analytics Tips for interpreting reports & numbers
- How to set your Google analytics goals & benchmark your results
- Keys to determine what trends need to be measured & how to get started
- Keys to Track Data, Measure Trends & Improve Your Web Initiatives
- Key performance indicators- translate goals into measurable conversions
- Tips to boost web conversion rates using use web metrics
- Tools to track social media & emails efforts and yield solid results
- Get the Most Out of Google Analytics & Maximize Marketing at Your College
- What happens after you measure it? -Make use of your findings
- Specific examples of how other colleges are using Google analytics
- Google analytics do's & don'ts- get results that will actually help you
-
Live question and answer session - Have your specific customer service questions answered by our expert speaker.
- Google Analytics at Your College: Tips to Boost Traffic to Your Site
-
SPEAKER
Jessica Krywosa is currently the Director of Web Communication at Suffolk University. She has been a leader in electronic outreach strategies for grassroots educational non-profits for over ten years.
- Jess is focused on strengthening virtual relationships with a heavy emphasis on enrollment and retention based efforts at Suffolk University.
- Beyond her own professional marketing blog, she also blogs for .EduGuru a popular higher ed marketing blog and presents on web communication through various conferences and webinars. You can find her on Twitter via @jesskry.
-
PROGRAM MATERIALS
The speaker's PowerPoint presentation slides are included with your audio recording purchase. All materials are accessible through the Internet and can be downloaded as a PDF file.
-
PRICING
$199.00 for audio conference recording (CD or DVD) and program materials.
This is an outstanding program and therefore we offer purchasers a Money Back Guarantee. We are so confident that you will find the conference valuable that we offer a 100% money back guarantee from now until 30 days after the audio recording is shipped, making this a risk-free investment. If you should have any concerns, comments, or refund requests with this conference, please contact our customer service representatives at 800-964-6033. Audio recordings will be received approximately three weeks after the live conference.
- Register Now
- Webinar DVD's and CD's:
