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- Webinar DVD's and CD's:
Facebook, Twitter & YouTube: Social Media for Your Campus PR
Webinar Recording Price: 199.00 (U.S. Dollars) -
SUMMARY
Social Media is rapidly changing the way university PR professionals communicate with the community, alumni and students. How can you effectively use Facebook, Twitter and YouTube to publicize your university and communicate a positive campus image? Join us for a 60-minute webinar where you and your colleagues will discover:
- The latest social media tools that promote your college in the community
- Updates, events & programs - What information you should be sharing & how
- Strategies to use social media to communicate your university message
- Keys to posting campus press releases- Tips & tricks for your PR team
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PROGRAM BENEFITS
In this 60-minute webinar you will gain the information you need to strategically use social media to maximize your campus PR efforts.
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PROGRAM HIGHLIGHTS
- Social Media in Higher Ed PR: Improve Communication Efforts Today
- How to use Facebook, Twitter & YouTube to maximize campus publicity
- Tips for building strong community relations through social media
- Social Media & bad PR - What your college needs to know
- What are the latest tools to attract positive media coverage
- Strategies to Connect with Your Students, Faculty, Alumni & Outside Community
- Strategic content messaging - Keys to communicate your campus message
- Tips to using Social Media to advertise on-campus events
- How to spread campus news to alumni & students through social media
- Effective Uses of Facebook: What Colleges Can Do to Boost Communication
- Press releases on Facebook - Rules your PR team needs to know
- Strategies for building & sustaining an effective Facebook page
- Tips for networking with the community outside the college
- Question and Answer Session - Have your questions answered by our expert speaker!
- Social Media in Higher Ed PR: Improve Communication Efforts Today
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SPEAKER
Randell J. Kennedy is president of Academy Communications, a national media-consulting agency based in Boston and specializing in higher education. Kennedy is a 20-year veteran in the field of educational media relations and journalism. As a consultant he has provided extensive media-relations, crisis communications and editorial services for more than one hundred of the nation's finest colleges, universities and educational foundations.
- He and his team work closely with on-campus PR professionals at higher education institutions coast to coast. They represent these campuses, large and small, as their advocate among key national, regional and international media.
- Kennedy is a former reporter and editor who works collaboratively with media contacts and clients to generate story ideas, craft pitches, edit opinion pieces, develop trend stories, and promote and achieve strategic media coverage.
- Over the years, he has generated positive media coverage for his client campuses in The New York Times, Wall Street Journal, TIME magazine, National Public Radio, U.S. News & World Report, Associated Press, Chronicle of Higher Education, Newsweek, ABC, CBS and NBC News, The NewsHour on PBS, Washington Post, Chicago Tribune, CNN, BusinessWeek, Los Angeles Times, Boston Globe, Financial Times, Christian Science Monitor, USA Today, BBC and dozens of other top-tier news organizations.
- He frequently writes and speaks about trends in higher education public relations for the news media and for national and regional public-relations groups and organizations.
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PROGRAM MATERIALS
The speaker's PowerPoint presentation slides are included with your audio recording purchase. All materials are accessible through the Internet and can be downloaded as a PDF file.
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PRICING
$199.00 for audio conference recording (CD or DVD) and program materials.
This is an outstanding program and therefore we offer purchasers a Money Back Guarantee. We are so confident that you will find the conference valuable that we offer a 100% money back guarantee from now until 30 days after the audio recording is shipped, making this a risk-free investment. If you should have any concerns, comments, or refund requests with this conference, please contact our customer service representatives at 800-964-6033. Audio recordings will be received approximately three weeks after the live conference.
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