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- Webinar DVD's and CD's:
Connect with Alumni & Donors: E-Newsletter Do’s & Don’ts for Colleges
Webinar Recording Price: 199.00 (U.S. Dollars) -
SUMMARY
e-Newsletters are a powerful, cost-effective way to reach and engage alumni and donors, drive traffic to your website and ultimately increase donations and participation. But in today's high-tech world your newsletter must be more than just words on a page. Join us for a 60-minute webinar where you and your colleagues will discover:
- How to connect, engage & inspire alumni & donors through e-newsletters
- Creating content that strengthens alumni & donor connections to your college
- Critical do's & don'ts for managing your alumni & donor email list
- Using technology to enhance your e-newsletter: pictures, video & more
- Print, web, or hybrid models -explaining the transition to your readers
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PROGRAM BENEFITS
This practical, 60-minute webinar will provide you and your colleagues with tools and tips to create e-newsletters that get noticed in a crowded inbox, connect alumni and donors to your college, and inspire action.
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PROGRAM HIGHLIGHTS
- Creating e-Newsletter Content: Strengthen Connections to Your College Online
- Guidelines for writing for the web vs. print - what works online
- "Clickable" story telling tools: links, videos, blogs, photos, & more
- Adapting stories for the web - dividing online content into categories
- Alumni & Donor Email Lists - Online Circulation Solutions for Your College
- Keys to email address acquisition - where, when, & how to ask
- Secrets to sending bulk email -how to avoid email overload
- Ways to push alumni & donors to your website & get them to opt in
- Stand Out in a Crowded Inbox: How to Get Your E-Newsletter Noticed
- Writing subject lines & headlines that capture alumni & donor's attention
- Design & layout tips - keep it simple & stay out of the SPAM folder
- E-newsletter pitfalls to avoid - examples of what works & what doesn't
- Live question and answer session -Have your specific questions answered by our expert speaker.
- Creating e-Newsletter Content: Strengthen Connections to Your College Online
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SPEAKER
Elise Daniel, E-communications Marketing Manager at University of Washington and frequent presenter on developing effective e-communications content.
- Her presentations include: "How to Create an E-newsletter: From Beginning to Send: a step-by-step guide to creating an e-newsletter from scratch", "Best Practices for Developing Effective E-communications Content: guidance for planning and composing a compelling e-newsletter", and "Best Practices for E-Communications Design: guidance for planning and designing an attractive and effective e-newsletter"
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PROGRAM MATERIALS
The speaker's PowerPoint presentation slides are included with your audio recording purchase. All materials are accessible through the Internet and can be downloaded as a PDF file.
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PRICING
$199.00 for audio conference recording (CD or DVD) and program materials.
This is an outstanding program and therefore we offer purchasers a Money Back Guarantee. We are so confident that you will find the conference valuable that we offer a 100% money back guarantee from now until 30 days after the audio recording is shipped, making this a risk-free investment. If you should have any concerns, comments, or refund requests with this conference, please contact our customer service representatives at 800-964-6033. Audio recordings will be received approximately three weeks after the live conference.
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- Webinar DVD's and CD's:
