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Reconnect & Reengage Lost Alumni: Navigating Today's Digital Landscape

Summary

Live Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

Finding lost alumni to support your alumni association and annual fund requires using modern technology tools such as social media, email and smartphones. Once they are found you need proven communication strategies to reconnect with them and get them reengaged with your college. How can you use cost-effective technology to find elusive alumni and connect with them in a way that invites them back with a goal towards cultivating new donors? Join us for this 60-minute, informative webinar to discover:

  • Strategies to locate, reconnect & reengage elusive alumni & donors
  • Keys to using LinkedIn and professional networking to locate alumni
  • Proven alumni communication strategies: Make them love your school again
  • "Think outside the box" tips for acquiring alumni & donor contact info
  • Online tools to find alumni - even if you have a limited staff or budget

Program Highlights

  • LinkedIn, Social Media and Other Online Tools: Finding Lost Alumni

    • Tools to follow the "breadcrumbs" when you get returned mail
    • Advanced strategies gaining alumni contact info from LinkedIn
    • How to use email to increase alumni & donor engagement & grow your list
  • Proven Communication Techniques to Reconnect with Elusive Alumni

    • Crafting personalized messages that create a genuine connection
    • Keys to communicating the benefits of alumni participation
    • Methods to tap into the emotional connections with your college
  • How to Keep Alumni Engaged: From Reconnecting to Donor Stewardship

    • Turning connection into activity: Getting lost alumni involved
    • Techniques to relate the impact of alumni donations on your college
    • How to keep alumni interested in your college for years to come
  • Live Q&A session - Have your specific Lost Alumni questions answered!

About The Speaker

Doug Ferguson is the Director of Alumni Programs for Delaware County Community College in Media, Pennsylvania.

  • Over the last four and a half years, he has overseen career mentoring programs, student scholarship fundraisers, assisting the Commencement planning team and an active Alumni Council.
  • Previously, Ferguson served as Vice President of Operations for the Association of Educational Publishers, a nonprofit organization serving the supplemental educational publishing industry both in the United States and points international.
  • He has both a Bachelor of Arts and a Masters of Public Administration from Widener University and has taken a break from attaining his Doctoral Certificate in Higher Education Leadership but plans to return to the classroom in the near future.
  • As a volunteer, Ferguson has previously been a member of his local Fire Company and served with the Open Ocean shark tank dive team at the Adventure Aquarium in Camden, New Jersey.
  • He recently joined the Council for Advancement and Support of Education (CASE) Commission on Alumni Relations with representatives from the Universities of Rhode Island, Miami, Cambridge, Maryland and Spelman College amongst others.

Program Benefits

This practical, 60-minute webinar will provide you and your colleagues with strategies to overcome the obstacles of locating, reconnecting and reengaging your lost alumni & donors