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Taking the Mystery Out of Financial Aid: Clear Up Confusion for Students


Live Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

Let's face it, the financial aid package that a student qualifies for is important when choosing a college. Ensuring the student and parent clearly understand the confusing financial aid options that are afforded to them can make the difference in choosing your institution or not. Join our speaker, Marvin Smith, as he provides you with clear, effective communication tools to keep your students up-to-date and informed of their financial aid package. During out live, 60-minute webinar, you will discover:

  • Ways to simplify and clarify the financial aid process
  • Strategies for effective communication skills - in person & online
  • How to streamline processes across departments & form partnerships
  • Success stories & best practices - financial aid across mediums

Program Highlights

  • Effective Financial Aid Communication: Connect with Students & Parents

    • Communication messages & tools that are critical to enrollment success
    • How to clearly explain financial aid eligibility requirements to families
    • Proactive & effective strategies to get students & families started early
  • Tactics to Streamline Institutional Processes & Boost Enrollment

    • How to simplify your message & ensure consistency campus-wide
    • Effective affordability marketing techniques - materials & award letters
    • Financial aid tools to simplify the process - net price calculator & more
  • Financial Aid Communication Best Practices: Increase Student Retention

    • Ways to boost retention with financial aid messaging techniques
    • Key steps to improve financial aid communication
    • Financial aid success across channels - written, electronic & in-person
  • Live Question & Answer Session - Have your questions answered by the expert!

About The Speaker

Marvin Smith is the Director of Student Financial Services at Indiana University-Purdue University Indianapolis (IUPUI).

  • Marvin has over twenty-five years of professional financial aid administration experience at a variety of institution types, including a premier urban public research university, a traditional land-grant flagship campus, and a community college.
  • He is a frequent presenter regarding financial aid customer service and communications at national, regional, and state financial aid conferences, as well as College Board and ACT conferences.
  • Marvin has authored financial aid articles for the Chronicle of Higher Education, NASFAA, and the NASFAA Journal of Student Financial Aid.

Program Benefits

Join us for this 60-minute webinar to discover how to take the mystery out of the financial aid process for students and parents to ultimately boost enrollment and retention at your college.