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Bridging the Alumni-Advancement Gap: Working Together to Raise More Money


Live Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

While alumni relations efforts are typically done in isolation from the rest of advancement, the truth is that effective collaboration raises more money. But breaking down the silos and getting alumni relations staff the support they need can be a challenge. How can you create a better partnership between alumni relations and advancement to raise more money? Join us for this 60-minute webinar to discover:

  • Keys to effective communication with advancement professionals
  • How to bridge the gap between alumni engagement and donations
  • Methods to keep alumni staff informed of advancement progress
  • Developing a unified fundraising strategy & how to achieve your goals

Program Highlights

  • Getting Buy-in From Advancement: Speaking Their Language

    • How to improve your approach to strategy meetings
    • Keys to communicating the importance of alumni in advancement
    • Methods to providing fundraising research to help alumni staff
  • Creating a Unified Strategy: Bridging the Alumni-Advancement Gap

    • When, where & how alumni can play a more active role in advancement
    • How to align alumni relations goals with advancement goals
    • Setting an action plan for both sides to take proactive steps
  • Reaching Advancement Goals: How to Ensure a Successful Partnership

    • Keys to connecting your action plan to fundraising goals
    • Specific steps alumni relations can take to raise more money
    • Methods to track and analyze effectiveness
  • Live Q&A session - Have your specific questions answered!

About The Speaker

Anita B. Walton serves as Assistant Vice Chancellor for Student Affairs and is responsible for Student Engagement and Leadership efforts within the Division. Walton has had a successful 24-year career in Higher Education in Student Affairs and Institutional Advancement. Walton has effectively created and managed a broad range of activities involving students, alumni and volunteers. Anita is best known for her ability to develop and create new and lasting engagement programs. She is an industry leader in the areas of Affinity Reunions, Young Alumni Engagement, Volunteer Management and Student Philanthropy.

  • She has served as a faculty member for numerous CASE (Council for Advancement and Support of Education) International and District Conferences and has consistently earned the rank of Stellar Speaker and Faculty Star. She has led and served on teams recognized by CASE and CASE ASAP (CASE Affiliated Student Advancement Programs) earning more than 10 awards. She has also served on CASE's International Alumni Commission. She recently completed her tenure as the 2013-2015 Chair of CASE District III. CASE District III is comprised of nine states -- Virginia, North Carolina, South Carolina, Tennessee, Kentucky, Georgia, Florida, Mississippi and Alabama.
  • Walton is a past contributor to CURRENTS magazine and authored a feature article in the October 2011 issue, "The Leadership Ladder-How an alumni relations director built her leadership toolkit." Walton received her bachelor's degree from the University of North Carolina at Chapel Hill and earned a master's degree in Education from North Carolina State University.

Program Benefits

This practical, 60-minute webinar will provide you and your colleagues with strategies to overcome the barriers between advancement and alumni relations to increase the impact of your fundraising campaigns and boost donations.