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Attract Adult Students to Your Campus: Recruitment Strategies that Work


Live Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

Knee-deep in responsibilities, adult students can be tricky to attract to your campus. How can you meet their unique needs as they are exploding onto the higher education scene? Whether you want to attract new, transfer or adult students returning to college after a long hiatus, join us for this 60-minute webinar where you will discover:

  • What adult students are looking for - satisfy needs & get their attention
  • How to use social media in your recruitment efforts
  • Strategies for campus-wide recruitment involvement
  • Critical services that meet the unique needs of adults

Program Highlights

  • Understand & Connect with Adult Learners: Marketing Vehicles That Work

    • How to reach adult students & why they should pick your college
    • Strategies to create an adult-centric marketing campaign & website
    • LinkedIn, Facebook & more: Social network tactics that work
  • What Programs Are Working to Attract Adult Students to Your College

    • What course-delivery methods appeal to adults? On-site, on-line & more
    • Ways to communicate about each stage of the admissions funnel
    • How to map a clear path that leads to degree attainment
    • Key strategies to meet the needs of transfer students
  • Creative Outreach Initiative to Boost the Adult Student Experience

    • How to foster cross-departmental efforts & an adult-friendly campus culture
    • Keys to match career objectives with your school's programming
    • Real life success stories of adult & continuing learners at every stage
  • Live Question & Answer Session -Have your questions answered by the expert!

About The Speaker

Eric Craver serves as Director of External Relations for the Division of Outreach and Adult Access at the University of Wisconsin-Green Bay.

  • Eric brings over 20 years of higher education experience to UW-Green Bay where one of his primary responsibilities has been marketing and recruitment for the University's Adult Degree Program. Over the last ten years, this program has grown from fewer than 150 to over 800 students.
  • Eric earned his Bachelor's and Master's degrees at the University of Iowa.
  • Eric lives in Marinette, Wisconsin with his wife, Sue, and his youngest daughter, Kate. Eric is also the father of a college student who is a senior at the University of Minnesota.

Program Benefits

Equip your staff with effective strategies to help you reach the adult student market and innovative marketing techniques to boost the adult population on your campus.