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Inspire Lasting Alumni Support Before Graduation: Senior Gift Campaigns


Live Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

The senior gift campaign teaches students the importance of philanthropy while allowing you to cultivate a potential future donor. However, college students are usually broke and don't see the necessity of giving. How can you build a student philanthropy program that cultivates awareness, gratitude, and giving? Join us for a 60-minute webinar where you and your colleagues will discover:

  • How to engage students early & foster a culture of giving back
  • Tactics to get around excuses like "I'm broke" & "I already pay tuition"
  • Keys to reaching students - social, mobile & traditional media
  • Sustain your donors - keys to managing the student-to-alumni transition
  • Examples of student philanthropy success - what works on other campuses

Program Highlights

  • Student Philanthropy: Proven Methods to Inspire Awareness & Giving

    • Ways to show your students how future classes are impacted by giving
    • How to use college traditions & a sense of legacy to inspire giving
    • Connect seniors & alumni - creative ways to share the value of giving
  • How to Get Through to Your Students: Keys to Delivering Your Message

    • Strategies to overcome common student objections, excuses & resistance
    • Ways to recruit & employ student volunteers to spread the word to peers
    • Social vs. traditional media - the best ways to reach your students
  • Creating Lifelong Donors: How to Manage the Student-to-Alumni Transition

    • Tips to build emotional connections with students before they're grads
    • Tactics for evolving senior-gift givers into lifelong alumni donors
    • Ways to partner with the senior gift campaign & other campus resources
  • Live Q&A session - Have your specific Senior Gift questions answered!

About The Speaker

Elise Betz has been working in Development and Alumni Relations at the University of Pennsylvania since 2000, starting her tenure at The Penn Fund, the University's undergraduate annual fund.

  • While at The Penn Fund, Elise recognized the opportunity to create a culture of student philanthropy and engagement and educate students about their role as future alumni and founded "Penn Traditions: Building Our Community," a comprehensive student advancement program.
  • The genesis of this program helped increase Senior Gift Drive participation from 18% in 2001 to over 80% in 2013 and overall student and young alumni engagement over 300% under Elise's leadership. Currently in the Alumni Relations Office, Elise co-manages the central alumni relations departments, and continues to oversee the Penn Traditions program.
  • Elise was awarded the University of Pennsylvania's Model of Excellence Award for her work on the Penn Traditions program.
  • Elise has presented at advancement conferences all over the country and has done numerous consultations with institutions who are interested in starting student advancement programs.
  • Elise is also a frequent guest lecturer in education classes. She holds a B.A. in Communications from Neumann University

Program Benefits

This 60-minute webinar will provide you with strategies to engage students in a comprehensive philanthropy program that fosters ongoing support from senior gift-giver to lifelong alumni donor.