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Creating Memorable Campus Visits: How to Win Over Students & Parents


Live Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

The campus visit is your best chance to turn a prospective student into an applicant and matriculant. But there is little information on the strategies to engage students on visits - until now! How can you provide a unique campus experience that showcases your school's value and wins over even the most skeptical student or parent? Join us to discover first-hand what families and students are looking for when visiting your campus during this essential, 60-minute webinar.

  • Strategies to engage students prior to their visit and generate excitement
  • Get families onboard: Keys to provide an excellent experience for parents
  • Tour guide training essentials: Cultivating college ambassadors
  • Showcasing your assets: How to highlight the best you have to offer
  • Enlisting campus partners: Marketing as an institutional effort

Program Highlights

  • Selling Your School Before the Tour Begins: Engagement from the Beginning

    • Tips, tools and techniques to get prospective students excited for the visit
    • Keys to showcasing tour highlights to spark interest & set expectations
    • Communicating with family: How to make a lasting impression
  • Training Your Tour Guides: Keys to Creating an Amazing Experience

    • Essentials of leading an unforgettable tour: Make them remember you
    • Turning students into advocates: Keys to peer-to-peer selling
    • How to differentiate your school: Tips on provider "insider" moments
  • Partnering with Campus Allies: Turn Everyone Into a College Ambassador

    • Coaching faculty on how to promote their unique academic experience
    • Housing, dining and student union: How to highlight student life on campus
    • Getting other departments to participate in your tour
    • Ensuring Financial Aid is prepared to take questions - and deposits!
  • Live Question & Answer Session - Have your questions answered by the expert!

About The Speaker

A graduate of Westtown Friends School, Brennan Barnard earned a Bachelor's degree in Psychology and Spanish from Franklin & Marshall College and a master's degree in Higher Education and Student Affairs Administration from The University of Vermont. He serves as the Director of College Counseling and Outreach at The Derryfield School in Manchester, New Hampshire.

  • Brennan has worked as teacher, coach, admission officer and student affairs administrator at a number of independent high schools and colleges, including the Westtown School, the Northfield Mount Hermon School, the Hyde School, Franklin & Marshall College and the University of Vermont.
  • In New Hampshire, he has served as a college counselor for the St. Paul's School Advanced Studies Program and the Royal Thai Scholars program at Brewster Academy and as an independent consultant through Parker Academy/Tutoring & Instructional Service.
  • He is also an off-site college counselor for The Monteverde Friends School in Costa Rica. Brennan is the author of a column in Concord, New Hampshire's Sunday Monitor that helps parents and students navigate the sometimes-confusing world of applying to college. In addition, he has been published multiple times in the New York Times and Washington Post. He not only writes about college admission, but also firefighting, mindfulness and other topics
  • Brennan served as an elected member of the College Board's New England Regional Council, and is also a member of The Lakes Region Independent School Counselor Association, The Association of College Counselors in Independent Schools and the National (NACAC) and New England (NEACAC) Associations of College Admission Counselors.
  • He has presented on College Recommendation Writing, Athletic Recruiting in College Admission, Discipline Reporting in College Admission, Mindfulness and Spirituality in the Admission Process. Brennan has attended the Harvard Institute on College Admission, the PACAC and NEACAC Summer Counselors Institute as well as multiple other annual professional conferences. He regularly visits colleges throughout the United States and abroad.
  • This father of two lives in Hopkinton, New Hampshire where he is also a volunteer firefighter.

Program Benefits

In this engaging, 60-minute webinar, you will discover the secrets behind organizing campus visits that wow and impress. You and your admissions staff will be able to arm yourselves with proven strategies to get prospective students, and their families, to love your school.