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Young Alumni Engagement: Proven Ways to Foster New Donors & Raise More Money


Live Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

How do you turn a disengaged, young alumnus into someone that feels the need to give back to their college? That is the question plaguing alumni professionals across the country and this 60-minute webinar will set you on the right path. Our expert speaker will provide you with proven engagement strategies that foster affinity for your institution and inspires a lifetime of giving. Join us to discover:

  • Proven engagement strategies that forge connections with young alumni
  • Tips to create a culture of giving among young alumni & current students
  • Keys to running a successful senior gift campaign
  • Ways to train and cultivate young alumni for leadership roles

Program Highlights

  • Strategies to Successfully Engage Young Alumni at Your College

    • Keys to reaching young alumni: Social media, email, smartphones & more
    • How to use volunteers to connect young alumni & encourage involvement
    • The who, what, where, & how of successful young alumni events
  • Young Alumni & Student Involvement Programs: What's Working Now!

    • Keys for developing a leadership gifts program for young alumni
    • How to secure the first gift & encourage consistent giving
    • Do's & don'ts for successful peer-to-peer affinity programs
  • How to Capture Young Alumni Through Successful Senior Gift Campaigns

    • Ways to contact students BEFORE graduation & keep them connected
    • Developing your senior gift campaign: Messaging, events & stewardship
    • Tips & tricks for recruiting & managing the senior gift committee
    • Examples of successful senior gift campaigns & pitfalls to avoid
  • Live Q&A session - Have your specific Young Alumni questions answered!

About The Speaker

Heather Bennett, Duke University, is the Director of Development for the Duke Parents Program. She has 20 years of development experience, including serving as the Director of the Young Alumni Program for 12 years. In that role, she oversaw all efforts to engage, cultivate, solicit, and steward the 15 youngest undergraduate alumni classes as well as the senior gift campaign and student education. This included the development and expansion of regional young alumni leadership councils, setting records for the 5th and 10th reunion campaigns, planning and executing young alumni events, and directing the senior gift.

  • Currently, Heather oversees all fundraising efforts to raise unrestricted donations ($6.2 million in FY16) from non-alumni parents through the Parents Program. The program's success is driven by the dedication and generosity of the Parents Committee, which is comprised of 518 parents.
  • In addition, she coordinates the non-alumni parent giving effort as part of Duke University's $3.25 billion comprehensive campaign. Heather has worked with the Duke Annual Fund since 2000.
  • Previously, she was the Director of Major Gifts at the Nicholas School of Environment and a Senior Prospect Researcher at Duke University. She graduated from Duke in 1996 with an AB in Public Policy Studies and is a native of Charlotte, NC.

Program Benefits

This 60-minute webinar will provide you with effective strategies to engage current students and young alumni to build strong relationships and foster ongoing support for your college.