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- Webinar DVD's and CD's:
Campus Crisis Communication Tools: Facebook, MySpace, YouTube & More- Webinar
Webinar Recording Price: 199.00 -
SUMMARY
Social networking and technological tools have changed the face of managing crisis communication for colleges and universities. Unsolicited pictures, testimonials and other information seem to move through Facebook, YouTube and other social networking sites at warp speed. Staying ahead of the curve can maximize the effectiveness of campus crisis communication and minimize instances of misinformation. Join us for this 60-minute webinar where you and your colleagues will learn.
- 21st Century campus crisis communication tools and how to use them
- Keys to utilizing social networking for crisis communication purposes
- Facebook, Twitter & MySpace & your crisis communication plan
- Who Should Be Involved on Your Crisis Communication Team?
- Web-Alerts, RSS Updates, and Podcasts: New Tools for New Circumstances
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PROGRAM BENEFITS
This 60-munite webinar will provide you with the necessary information to increase the effectiveness of crisis communication during campus emergencies.
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PROGRAM HIGHLIGHTS
- Using Social Networking Tools for Crisis Communication
- How Facebook, Twitter and Myspace can benefit your crisis communications plan
- Tips for using Youtube and internet blogs to your advantage
- How the widespread use of texting can assist in emergency communication
- Tactical Technology: Information Every Crisis Team Needs to Know Now
- Pre-Crisis Planning Strategies: What You Need to Know & Do Now
- Issues management teams should consider first
- Keys to developing and managing your campus emergency website
- Which networks are the most beneficial - and easy ways to join
- Using social networks for crisis preparedness
- Keys to Effective Communication During a Campus Emergency
- Strategies for incorporating a proactive vs. a reactive approach
- How to activate your own social networking site in a crisis
- How to utilize the sites of colleagues, alumni, staff and students
- How to overcome the common problems of modern crisis communication
- Live question and answer session - Have your specific questions answered
- Using Social Networking Tools for Crisis Communication
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SPEAKER
Cindy Lawson is the Assistant to the Chancellor for Marketing and Communications at the University of North Carolina Wilmington.
- Cindy served as the Vice President for Communications and Strategy Development for the entire University of North Carolina system and led public relations teams at Texas A&M University, the University of Arkansas at Little Rock, the Culver Military Academy, and Eastern Michigan University.
- Cindy handled the crisis communications during the 1999 bonfire tragedy at Texas A&M University, in which 12 students died and 27 others were injured. The way in which she handled the communications aspects of the tragedy became the benchmark for crisis communication in higher education. CNN, CBS, NBC and ABC reporters praised her for handling the crisis "as well or better than the Tylenol crisis."
- Cindy has authored a crisis communications chapter for the book Campus Crisis Management: A Comprehensive Guide to Planning, Prevention, Response, and Recovery recently published by Jossey-Bass, and she has authored Effective Crisis Communications, a set of instructional materials for the National Response and Recovery Training Center.
- In addition to the many news and magazine articles written about Cindy's handling of the Bonfire crisis, several authors have written about her crisis communications leadership in their books, including Kathleen Fearn-Banks in the second edition of Crisis Communications, A Casebook Approach; PRSA's Strategies and Tactics; and Weathering the Storm by Christopher Simpson.
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PROGRAM MATERIALS
The speaker's PowerPoint presentation slides are included with your audio recording purchase. All materials are accessible through the Internet and can be downloaded as a PDF file.
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PRICING
$199.00 for audio conference recording (CD or DVD) and program materials.
This is an outstanding program and therefore we offer purchasers a Money Back Guarantee. We are so confident that you will find the conference valuable that we offer a 100% money back guarantee from now until 30 days after the audio recording is shipped, making this a risk-free investment. Audio recordings will be received approximately three weeks after the live conference.
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