-
- Webinar Tapes and CD's:
YouTube on Campus: How to Use Video to Recruit Students
Webinar Recording Price: 199.00 (U.S. Dollars) -
SUMMARY
Placing videos on your university's website and YouTube is essential to recruit today's prospective students. How can you best create an eye-catching and effective marketing campaign to recruit more students? Don't be left behind. Join us for a 60-minute webinar where you'll discover:
- Recruiting with YouTube: How to build an effective campaign
- Mastering YouTube EDU: Capturing your audience with your YouTube Channel contents
- Creating harmony between YouTube & your homepage: Keys to Success
- Must see video: How to create video that potential students will want to watch
- Obama at college: How ASU capitalized a celebrity speaker by video marketing
-
PROGRAM BENEFITS
This 60-minute webinar will provide you with essential strategies to jumpstart and improve your video marketing campaign to attract new students and alumni viewers, increasing enrollment and donations at your university.
-
PROGRAM HIGHLIGHTS
- Creating an All-Star YouTube Channel: Grab Prospective Students' Attention
- YouTube Essentials: How to reach admitted & prospective students
- What's working - and NOT on YouTube: What are other colleges doing?
- Communicating with prospective students: YouTube for deadlines & increase enrollment
- Engaging YouTube EDU Channels: Tips That Really Up Your Applications
- Ways to create & design a YouTube Channel to compliment your website
- Keys to show prospective students what life is like on YOUR campus
- Step-by-Step instructions for becoming an "Education" partner on YouTube
- Easy Steps to Get Your YouTube Campaign Rolling
- Proven methods to increase your YouTube views - Building a social network
- Strategies to integrate your video campaign to your overall marketing campaign
- Celebs on Campus: How ASU handled Obama's visit to their advantage
- Live question and answer session - Have your toughest YouTube questions answered
- Creating an All-Star YouTube Channel: Grab Prospective Students' Attention
-
SPEAKER
Dr. Marilyn Mason is associate director of Strategic Marketing and Communication in University Student Initiatives, which encompasses enrollment services and student services.
- Dr. Mason has worked in recruitment, marketing and communications in higher education for more than 25 years.
- She has produced several recruitment videos and has been instrumental in the development of ASU's YouTube strategy for prospective students.
- Marilyn serves on the university's media board, which plans, implements and monitors ASU's online video strategies.
Gary Campbell is manager of communications for ASU's Public Affairs Office.
- Mr. Campbell brings more than 15 years of news and public relations experience to his work, which includes managing the asu.edu home page as well as ASU's news and events calendar sites.
- Mr. Campbell also maintains the ASU YouTube site and served as the university's lead on the online strategies related to the Barack Obama visit to ASU.
- Gary serves on the university's media board, which plans, implements and monitors ASU's online video strategies.
-
PROGRAM MATERIALS
The speaker's PowerPoint presentation slides are included with your audio recording purchase. All materials are accessible through the Internet and can be downloaded as a PDF file.
-
PRICING
$199.00 for audio conference recording (CD or audiotape) and program materials.
This is an outstanding program and therefore we offer purchasers a Money Back Guarantee. We are so confident that you will find the conference valuable that we offer a 100% money back guarantee from now until 30 days after the audio recording is shipped, making this a risk-free investment. Audio recordings will be received approximately three weeks after the live conference.
- Register Now
- Webinar Tapes and CD's:
