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- Webinar DVD's and CD's:
Campus Crisis Communication Tools: Facebook, MySpace, YouTube & iPhones
Webinar Recording Price: 199.00 (U.S. Dollars) -
SUMMARY
Social networking and technological tools have changed the face of campus crisis communication for colleges and universities. Social networks with the aid of I-Phones and Blackberry's have facilitated an increase in information sharing as well as the speed at which it is accessed. Understanding the uses and benefits of these new tools can allow your institution to alert your campus and community to crisis situations more effectively. Join us for this 60-minute webinar where you and your colleagues will learn.
- Cutting edge campus crisis communication tools & when to use them
- Incorporating Social Media into emergency planning & implementation
- How iPhones & Blackberrys can be used for faster crisis communications
- Tips for incorporating the most effective mix of tools for your campus
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PROGRAM BENEFITS
This 60-minute webinar will provide you with the information you need to improve the effectiveness of crisis communication during campus emergencies.
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PROGRAM HIGHLIGHTS
- Facebook, YouTube & Twitter: Strategies for Crisis Communication
- Keys to incorporating Social Media into your emergency planning
- Guidelines for using Social Media as a crisis communications tool
- Leveraging sites of colleagues, alumni, staff & students
- Keys to Utilizing I-Phones & Blackberrys for Faster Alerts
- Strategies for using Smart Phones for maximum effectiveness
- How to take advantage of the prevalent use of text messaging
- The most widely used applications & how they can benefit your plan
- How to Achieve the Most Effective Emergency Messaging Mix
- The old and new tools that have proven to be the most reliable
- Issues that your crisis management team should consider first
- Common mistakes in using crisis communications tools & how to avoid them
- Live question and answer session - Have your specific questions answered
- Facebook, YouTube & Twitter: Strategies for Crisis Communication
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SPEAKER
Cindy Lawson is the Assistant to the Chancellor for Marketing and Communications at the University of North Carolina Wilmington.
- Cindy served as the Vice President for Communications and Strategy Development for the entire University of North Carolina system and led public relations teams at Texas A&M University, the University of Arkansas at Little Rock, the Culver Military Academy, and Eastern Michigan University.
- Cindy handled the crisis communications during the 1999 bonfire tragedy at Texas A&M University, in which 12 students died and 27 others were injured. The way in which she handled the communications aspects of the tragedy became the benchmark for crisis communication in higher education. CNN, CBS, NBC and ABC reporters praised her for handling the crisis "as well or better than the Tylenol crisis."
- Cindy has authored a crisis communications chapter for the book Campus Crisis Management: A Comprehensive Guide to Planning, Prevention, Response, and Recovery recently published by Jossey-Bass, and she has authored Effective Crisis Communications, a set of instructional materials for the National Response and Recovery Training Center.
- In addition to the many news and magazine articles written about Cindy's handling of the Bonfire crisis, several authors have written about her crisis communications leadership in their books, including Kathleen Fearn-Banks in the second edition of Crisis Communications, A Casebook Approach; PRSA's Strategies and Tactics; and Weathering the Storm by Christopher Simpson.
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PROGRAM MATERIALS
The speaker's PowerPoint presentation slides are included with your audio recording purchase. All materials are accessible through the Internet and can be downloaded as a PDF file.
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PRICING
$199.00 for audio conference recording (CD or DVD) and program materials.
This is an outstanding program and therefore we offer purchasers a Money Back Guarantee. We are so confident that you will find the conference valuable that we offer a 100% money back guarantee from now until 30 days after the audio recording is shipped, making this a risk-free investment. Audio recordings will be received approximately three weeks after the live conference.
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