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- Webinar DVD's and CD's:
Facebook Ads: Effective Ways to Reach & Engage Your College Community
Webinar Recording Price: 199.00 (U.S. Dollars) -
SUMMARY
Facebook Ads present colleges with an easy, low cost, targeted, and trackable way to market your college. But how do you reach and engage your potential & current students and even your alumni & donors appropriately & efficiently through Facebook Social Ads? Join us for a 60 minute webinar where you and your colleagues will discover:
- Keys to creating & utilizing Facebook Ads for your college
- Facebook Ad Basics- How to set up & manage your ad account
- Expert tips for creating targeted ads that get approved & get results
- Building your Facebook Ad Campaign- a step by step guide
- Measuring ROI: Strategies for tracking & analyzing results
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PROGRAM BENEFITS
This practical 60-minute, webinar will provide you and your colleagues with the tools and know-how to effectively use Facebook Social Ads to target- by age, gender, personal interests, location- and market your college and all it has to offer.
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PROGRAM HIGHLIGHTS
- Facebook Ads for Colleges: What You Need to Know to Get Started
- Why & how you should be using Facebook ads to promote your college
- Using Social Ads for recruitment, development, & campus involvement
- Getting started with Facebook Ads- Setting up your ad account
- Specific examples of how colleges are effectively using Facebook Ads
- Keys to Creating Targeted Facebook Ads that Get Approved & Get Results
- Facebook Ad Content Guidelines & common reasons for ad rejection
- Ads that get approved- character limits & appropriate picture guidelines
- How to use Facebook targeting Tools to reach your exact audience
- Facebook Ad Design Best Practices: call-to-action & landing pages
- Building A Successful & Cost-Efficient Facebook Ad Campaign
- Facebook Ad Logistics: formatting, testing, & scheduling your ads
- Ad Pricing & Payment Options: Pay per click vs. pay impression
- Track Your Results- Integrating Google Analytics & landing pages
- Analyzing click through rates to adjust & improve your campaign
- Live question and answer session - Have your specific Facebook Ad questions answered by our expert speaker.
- Facebook Ads for Colleges: What You Need to Know to Get Started
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SPEAKER
Karlyn Morissette is a thought leader and innovator in higher education. With over 12 years of web experience (half spent working exclusively on higher education web marketing initiatives), she helped pioneer many of the web strategies considered best practice today.
- Karlyn is the Senior Copywriter & Client Marketing Specialist at Fire Engine RED, she helps admissions offices execute integrated marketing campaigns as a part of student search.
- As the President and Principal Consultant of DoJo Web Strategy, she helps universities integrate goal-driven web strategies into their marketing plans.
- Karlyn also serves as Adjunct Faculty for Internet Marketing at Champlain College, where she is helping to mold the next generation of web marketers.
- Karlyn is an invited speaker at conferences around the country and publishes regularly on www.karlynmorissette.com, and as a staff writer on www.doteduguru.com (.eduGuru).
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PROGRAM MATERIALS
The speaker's PowerPoint presentation slides are included with your audio recording purchase. All materials are accessible through the Internet and can be downloaded as a PDF file.
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PRICING
$199.00 for audio conference recording (CD or DVD) and program materials.
This is an outstanding program and therefore we offer purchasers a Money Back Guarantee. We are so confident that you will find the conference valuable that we offer a 100% money back guarantee from now until 30 days after the audio recording is shipped, making this a risk-free investment. Audio recordings will be received approximately three weeks after the live conference.
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