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    • Audio Conference Tapes and CD's:

      Reach & Engage Young Alumni: Strategies to Build Your Alumni Base

      Audio Conference Recording Price: 199.00 (U.S. Dollars)
    • SUMMARY

      The key to building a thriving alumni base is to capture your young alumni at graduation; or better yet, get them involved before they leave your campus. How can you create and maintain a successful young alumni program that develops their relationship with your college and effectively encourages their financial support? Join us for this 60-minute audio conference where you and your colleagues will discover:

      • Proven strategies to engage young alumni at your college
      • Tips to create a culture of giving among young alumni & current students
      • Keys to effective senior gift campaigns & student-giving programs
      • Ways to train and cultivate young alumni for leadership roles
      • How Duke is using Facebook, Email & more to engage Young Alumni
    • PROGRAM BENEFITS

      This 60-minute audio conference will provide you and your colleagues with strategies to effectively engage young alumni and current students to develop a culture of giving at your institution.

    • PROGRAM HIGHLIGHTS

      • Strategies to Successfully Engage Young Alumni At Your College
        • Keys to reaching young alumni- Facebook, email, cell phones & more
        • How to use volunteers to connect young alumni & encourage involvement
        • The who, what, where, & how of successful young alumni events
        • How to capture students BEFORE graduation & keep them connected
      • Young Alumni & Student Involvement Programs- What's Working Now
        • Keys for developing a leadership gifts program for your alumni
        • How to secure the first gift & encourage consistent giving afterward
        • Strategies for the acquiring, retaining, and re-activating alumni
        • Do's & don'ts for successful peer-to-peer affinity programs
      • How to Capture Young Alumni Through Successful Senior Gift Campaigns
        • Developing your senior gift campaign: Messaging, events & stewardship
        • Strategies to implement effective senior gift campaigns
        • Tips & tricks for recruiting & managing the senior gift committee
        • Examples of successful senior gift campaigns & pitfalls to avoid
      • LIVE Question and Answer Session - Have your specific young alumni questions answered!
    • SPEAKER

      Heather Bennett, Duke University, is an Associate Director of the Duke Annual Fund and Director of Parents and Young Alumni. She is responsible for overseeing all efforts in the Young Alumni Program, and directing the Duke Parents' Program for the Annual Fund. The Young Alumni Program is responsible for the cultivation, solicitation, and stewardship of the 14 youngest undergraduate classes. It currently consists of student education, the senior gift campaign, Young Alumni Peer Networks in the four youngest undergraduate classes, 5th and 10th reunion campaigns, Young Alumni Development Councils, and leadership giving for Years 1-14. Heather has overseen the development and expansion of regional young alumni leadership councils, increases in young alumni leadership donors, set records for the 5th and 10th reunion campaigns, young alumni communications and participation, young alumni events, and the senior gift campaign achieving a record setting 69% participation in 2005.

      • In addition, Heather oversees efforts to raise unrestricted donations from non-alumni parents through the Parents Program. The program's success is driven by the efforts and generosity of the Parents Committee which is comprised of 160 families.
      • Heather has worked with the Duke Annual Fund since 2000. Previously, Heather was the Director of Major Gifts at the Nicholas School of Environment and Earth Sciences and a Senior Prospect Researcher at Duke University.
    • PROGRAM MATERIALS

      The speaker's PowerPoint presentation slides are included with your audio recording purchase. All materials are accessible through the Internet and can be downloaded as a PDF file.

    • PRICING

      $199.00 for audio conference recording (CD or audiotape) and program materials.

      This is an outstanding program and therefore we offer purchasers a Money Back Guarantee. We are so confident that you will find the conference valuable that we offer a 100% money back guarantee from now until 30 days after the audio recording is shipped, making this a risk-free investment. If you should have any concerns, comments, or refund requests with this conference, please contact our customer service representatives at 800-964-6033. Audio recordings will be received approximately three weeks after the live conference.

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