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- Webinar DVD's and CD's:
Google Analytics for Colleges: Understand Clicks, Trends & Track Results
Webinar Recording Price: 199.00 (U.S. Dollars) -
SUMMARY
Using Google Analytics as a part of your university's marketing strategy will enhance the effectiveness of your overall web marketing efforts. How can your school leverage these tools to better understand its web visitors, track clicks and analyze trends to maximize your marketing campaigns? Join us of a 60-minute webinar where you and your colleagues will discover:
- Web metric strategies to drive more traffic to your website today
- The 4 must-have Google Analytic rules that every college should apply
- How to understand who is visiting your college's site & what they want
- Proven ways to determine what is and isn't working on your school's site
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PROGRAM BENEFITS
This practical, 60-minute webinar will provide you and your colleagues with the latest information and strategies to effectively use Google Analytics.
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PROGRAM HIGHLIGHTS
- Google Analytics on Campus: How to Boost Traffic to Your Site
- Installing Google Analytics so that it's fully effective
- Valuable tips to tag & track behavior with Google Analytics
- How to use web metrics to boost web conversion rates
- Tools to identify the most visited pages & what programs are most popular
- Keys for Using Google Analytics to its Fullest Potential at Your College
- Track, measure & report: How to make sense of your analysis
- Tips to setting effective analytic goals & get positive results
- 4 Key rules to set & follow when using web analytics
- All Things Google Analytics- Keys for Using the Tools of the Trade
- How to make sense of commonly misunderstood analytics terms
- Must haves when creating your school's Google Analytics profile
- Key filters to help your college better understand its web visitors
- Live question and answer session - Have your specific questions answered about Google Analytics and web marketing.
- Google Analytics on Campus: How to Boost Traffic to Your Site
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SPEAKER
Kyle James web experience stretches back to 1997 and the days of the early web and designing sites using Netscape Composer and Notepad. In January of 2008 he started .eduGuru an Internet Marketing and Web Development blog for Higher Education. The award winning blog helps thousands of monthly visitors and over a thousand subscribers to add value to their institution's web experience.
- Kyle is currently an Inbound Marketing Consultant at HubSpot. Kyle graduated from Wofford College in 2003 with a degree in Computer Science and worked at the campus for the next five and a half years in multiple roles including Webmaster and various IT roles.
- Kyle has presented at national conferences on subjects ranging from Web Analytics, Email Marketing, SEO, and Social Media. Understanding why people do what they do and how to use that to make the experience better for everyone is a passion.
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PROGRAM MATERIALS
The speaker's PowerPoint presentation slides are included with your audio recording purchase. All materials are accessible through the Internet and can be downloaded as a PDF file.
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PRICING
$199.00 for audio conference recording (CD or DVD) and program materials.
This is an outstanding program and therefore we offer purchasers a Money Back Guarantee. We are so confident that you will find the conference valuable that we offer a 100% money back guarantee from now until 30 days after the audio recording is shipped, making this a risk-free investment. If you should have any concerns, comments, or refund requests with this conference, please contact our customer service representatives at 800-964-6033. Audio recordings will be received approximately three weeks after the live conference.
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