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- Webinar
Alumni Newsletters: Keys to Transitioning from Print to Digital
Webinar Price: $199.00 (U.S. Dollars) -
Tuesday,
March 16, 20101:00 PM - 2:00 PM (Eastern)
Please check your time zone for the correct local time
Register NowBONUS: Get your specific question addressed in a live Q&A
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SUMMARY
Today's alumni are exchanging information with friends and classmates in real time via Facebook and the internet. Why would they want to wait around for their alma mater to mail them the next issue of their newsletter or magazine? Making the switch to paperless allows you to maintain a conversation with your alumni and keep them connected to your college, but how can you overcome the challenges of going digital? Join us for a 60-minute webinar where you and your colleagues will discover:
- Alumni Newsletters: Overcoming the challenges of going digital
- "Clickable" story telling tools: links, videos, blogs, photos, & more
- Taking print content to the web- tips to build connections with alumni
- Lessons learned from U. of Michigan - what's working & what's not
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PROGRAM BENEFITS
This practical, 60-minute webinar will provide you and your colleagues with the tools to overcome the challenges of going digital and transitioning your alumni newsletter or magazine from print to the web.
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PROGRAM HIGHLIGHTS
- Paperless Alumni News: What You Need to Know to Transition to the Web
- Top reasons to move your alumni newsletter or magazine online
- Getting buy-in: key points to address during the paperless discussion
- Create an action plan to ensure a smooth transition from print to web
- Checklist for Taking Alumni Newsletters & Magazines Online
- Web design & layout tips- Keys for connecting with alumni
- How to best incorporate links, videos, & photos into your stories
- Dividing content into categories & adapting stories for the web
- Do's & don'ts of explaining the transition to your readers
- Overcoming the Biggest Challenges of Going Digital: Real-life Examples
- Online circulation solutions- SEO strategies & managing alumni lists
- Testing techniques that ensure usability, accessibility, & deliverability
- Set rules for comment tools - creating policies for alumni postings
- Live question and answer session - Have your specific questions answered by our expert speaker.
- Paperless Alumni News: What You Need to Know to Transition to the Web
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SPEAKER
John Lofy is editor of Michigan Today, a University of Michigan alumni magazine. He led Michigan Today's transformation from print quarterly to online-only monthly, reducing annual costs by about 90% while increasing the amount and diversity of content.
- As one of the first university editors to go exclusively online, he's had ample opportunity to make mistakes, find creative ways to tell stories, evaluate effective Web design and content, and understand subtle but consequential elements of online publishing. He is also a strong advocate of Web standards and accessibility.
- Before taking over Michigan Today, he earned an MFA in fiction from U-M and worked for several years as a freelance journalist.
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PROGRAM MATERIALS
Program Materials will be provided approximately one week before the program date via email with PDF links. Please download the PDF files before the day of the program.
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PRICING
$199.00 for live audio conference and program material.
This is an outstanding program and therefore we offer our attendees a Money Back Guarantee - We are so confident you will find the conference program valuable that we offer a 100% money back guarantee, making this a risk-free investment. If you should have any concerns, comments, or refund requests with this conference, please contact our customer service representatives at 800-964-6033.
PLEASE NOTE: Participation in the call is just $199.00 per site and allows access to one phone line for an unlimited number of people to listen. All materials must be retrieved from the Internet.
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