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    • Webinar DVD's and CD's:

      YouTube Marketing Strategies: How to Drive Your College's Recruitment Efforts

      Webinar Recording Price: 199.00 (U.S. Dollars)
    • SUMMARY

      YouTube and on-line videos can open the channels of your university's current marketing strategy by boosting enrollment, attracting prospective students and enhancing your overall web presence. How can your college use online videos to maximize the efforts of your current viral marketing strategies? Join us for a 60-minute webinar where you and your colleagues will discover:

      • How YouTube & on-line video marketing can enhance student recruitment
      • Tools to create an effective YouTube campaign that grabs attention
      • YouTube EDU: Target your audience with your YouTube channel content
      • How to launch your YouTube efforts strategically, technically & socially
    • PROGRAM BENEFITS

      This 60-minute webinar will provide you with strategies to create, improve and implement a YouTube campaign into your college's marketing program.

    • PROGRAM HIGHLIGHTS

      • Effective Techniques for Using Online Video Marketing at Your College
        • Tools to develop & build your school YouTube marketing strategy
        • YouTube the recruitment tool: How to boost student applications
        • How to brand your school's image through your online videos
        • Tips to leverage your video marketing efforts while on a budget
      • How to Get Your YouTube Campaign Off the Ground & Onto the Web
        • Ways to create & design a YouTube channel that represents your school
        • Must have video content to clearly connect with students & visitors
        • Strategies to avoid when creating videos for your campus
      • YouTube for Marketers: Applications to Attract Prospective students
        • What's working - and NOT on YouTube: What are other colleges doing?
        • How to get buy-in to build YouTube into the marketing strategy
        • Proven methods to increase your YouTube views - Building a social network
      • Live question and answer session - Have your specific questions answered.
    • SPEAKER

      Dr. Marilyn Mason is assistant director of ASU Provost Communication Group with a focus on enrollment services.

      • Dr. Mason has worked in recruitment, marketing and communications in higher education for more than 25 years.
      • She has produced several recruitment videos and has been instrumental in the development of ASU's YouTube strategy for prospective students.
      • Marilyn serves on the university's media board, which plans, implements and monitors ASU's online video strategies.
    • PROGRAM MATERIALS

      The speaker's PowerPoint presentation slides are included with your audio recording purchase. All materials are accessible through the Internet and can be downloaded as a PDF file.

    • PRICING

      $199.00 for audio conference recording (CD or DVD) and program materials.

      This is an outstanding program and therefore we offer purchasers a Money Back Guarantee. We are so confident that you will find the conference valuable that we offer a 100% money back guarantee from now until 30 days after the audio recording is shipped, making this a risk-free investment. If you should have any concerns, comments, or refund requests with this conference, please contact our customer service representatives at 800-964-6033. Audio recordings will be received approximately three weeks after the live conference.

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