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- Webinar DVD's and CD's:
Measuring the ROI of Your College’s Marketing Campaigns
Webinar Recording Price: 199.00 (U.S. Dollars) -
SUMMARY
College marketing professionals are constantly challenged to evaluate and measure the effectiveness of their marketing efforts and the impact of these initiatives. Whether you want to analyze your email campaigns or build your brand, being able to successfully measure the return on investment (ROI) is crucial. Join us for a 60-minute webinar where you and your colleagues will discover:
- How to track data & measure ROI for your school's marketing campaigns
- Key efforts that you need to measure & how to get started
- Tips for using data to make strong recommendations & accurate decisions
- Hidden pitfalls when evaluating the your institutions marketing efforts
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PROGRAM BENEFITS
This 60-minute webinar will provide you with strategies to successfully track and measure the return on investment for all of your institution's marketing initiatives.
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PROGRAM HIGHLIGHTS
- Where to Start - How to Use ROI to Enhance Your School's Marketing Efforts
- How to set attainable & measurable goals for your marketing campaigns
- Tactics for measuring online marketing efforts vs. traditional marketing
- What you should & shouldn't be analyzing- What you must know
- Tips to clearly track the ROI of email, web traffic & other media campaigns
- Tools & Techniques to Optimize Your College's Marketing Effectiveness
- How to build trackable actions in campaigns that capture meaningful data
- Practical ROI metrics & tools that will yield accurate results
- How to use web analytics to calculate your campaign success
- Cracking the Code-How to Make Sense of Your ROI Measurements
- Keys to use your results to leverage your college's marketing strategy
- Tools to determine what your college is really spending on marketing
- How to make recommendations & informed decisions based on your measurements
- Live question and answer session - Have your specific ROI questions answered.
- Where to Start - How to Use ROI to Enhance Your School's Marketing Efforts
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SPEAKER
Jim Paskill is the President & Creative Director for, Paskill, Stapleton, and Lord, which is a full-service consulting, marketing, and advertising agency specializing in higher education.
- Jim has over 20 years experience in higher education marketing. As president of Paskill Stapleton & Lord, he works closely with the firm's clients in developing results-driven marketing and recruitment strategies.
- He has been instrumental in helping colleges and universities design and implement communication plans to reach prospective students at all stages of the college search life cycle.
- As creative director, Jim oversees the design and production of the award-winning higher education marketing materials produced by the firm.
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PROGRAM MATERIALS
The speaker's PowerPoint presentation slides are included with your audio recording purchase. All materials are accessible through the Internet and can be downloaded as a PDF file.
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PRICING
$199.00 for audio conference recording (CD or DVD) and program materials.
This is an outstanding program and therefore we offer purchasers a Money Back Guarantee. We are so confident that you will find the conference valuable that we offer a 100% money back guarantee from now until 30 days after the audio recording is shipped, making this a risk-free investment. If you should have any concerns, comments, or refund requests with this conference, please contact our customer service representatives at 800-964-6033. Audio recordings will be received approximately three weeks after the live conference.
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- Webinar DVD's and CD's:
